Border checkpoints for Europeans may be a thing of the past, but what about the borders that exist online? A new legislation adopted by the European Parliament allows consumers to take their online content with them wherever they go in the EU.
Many actors and other creatives depend on copyright to make a living. It’s organized nationally: the rights to a movie for instance need to be bought in every country where it is shown. Europeans are increasingly turning to online streaming platforms to watch these movies. But this poses a challenge: what happens when they travel? Their subscriptions often stop at the border. We needed a system that could allow for mobility. That is why portability resolved the problem of preserving territoriality while granting temporary mobility for content that you subscribe to in your own country. The Parliament adopted a new legislation making it possible for consumers to temporarily stream the same music, shows or movies anywhere in the EU. If you live for instance in Germany but you go on holidays or visit your family or work in Spain, you will be able to access the services that you had in Germany in any other country in the Union, because the text covers the EU. Platforms will be able to check their subscribers’ country of residence, for instance by asking for a tax statement or phone bill. Spending on digital video has grown exponentially in recent years, and 60% of young Europeans expect to access their online content wherever they go.